Exaggerated Urban Editorials

The Summer House HIRO Magazine Fashion Story is Youthfully Loud

Oktawia Braun stars in the 'Summer House' HIRO Magazine fashion story. The model beauty is captured by Arkadiusz Jankowski's lens while posing in a series of in-studio portraits that embrace over-the-top styling and colorful props.

Wardrobe stylist Aleksandra Cegielska dresses Oktawia in vibrant garments and accessories with an edgy street vibe. The model pulls off clashing and over-the-top textile combinations and sports a series of bold accessories. These include chunky jewellery pieces and stud-accented baseball caps to name a few.

Moreover, the 'Summer House' HIRO Magazine image series embraces 90s inspired makeup looks by beauty artist Magdalena Giszterowicz who gives Oktawia a fresh face of foundation along with a strong brow and deep and daring violet lips.

Over-the-top Fashion
The trend of exaggerated urban editorials and over-the-top styling presents opportunities for fashion companies to experiment with bold colors, textures, and accessories in their designs.
90s Revival
The 90s inspired makeup looks featured in the Summer House HIRO Magazine fashion story suggest a revival of vintage beauty trends, creating opportunities for beauty brands to reintroduce classic makeup styles with a modern twist.
Eclectic Prop Styling
The colorful props used in the Summer House HIRO Magazine image series open up disruptive innovation opportunities for prop-makers and set designers to experiment with unconventional materials and combinations to create visually striking photo shoots.

Where This Applies

Fashion
The exaggerated urban editorials trend has immense disruptive innovation potential in the fashion industry, driving experimental designs and bold aesthetics.
Beauty
The revival of 90s makeup trends highlighted in the Summer House HIRO Magazine fashion story presents a disruptive innovation opportunity for beauty brands to create bold, daring, and empowering makeup products that cater to the modern consumer.
Photography
The eclectic prop styling in the Summer House HIRO Magazine image series presents disruption in the photography industry, paving the way for innovative and visually exciting photo shoot concepts.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 96%
Activity 83%
Freshness 8%

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