Footwear label UGG has built a loyal following with its warm and comfortable sheepskin silhouettes and as of 2018, the company is launching a summer boot that is appropriate for warm temperatures in urban and rural areas. The original and very popular Neumal Chukka Boot has been "recast in [an] unlined leather" upper, creating a lighter and more breathable silhouette. The summer boot is made versatile with a Treadlite outsole that ensures traction on slippery surfaces and provides superior support during long treks.
Maintaining its recognizable and signature style, UGG flipped the leather only to reveal a "nappy suede" that boasts the fashion-forward element in the summer boots, making them a perfect and comfortable option for anyone.
Photo Credits: Khai Nguyen
What Makes This Trend Stand Out
- Summer Leather Boots
- Disruptive innovation opportunity to explore breathable summer leather options for other footwear brands.
- Unlined Silhouettes
- Disruptive innovation opportunity to create unlined versions of traditionally insulated footwear for warmer climates.
- Fashionable Comfort
- Disruptive innovation opportunity to blend fashion-forward designs with comfort-focused materials for footwear brands.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to explore lighter, summer-appropriate versions of classic footwear designs.
- Outdoor Gear
- Opportunity for outdoor gear brands to create more breathable and lightweight footwear options for warm-weather adventures.
- Footwear Manufacturing
- Opportunity for footwear manufacturers to experiment with new materials and construction techniques to create comfortable summer footwear.
