Japanese imprint label SUB-AGE follows its Spring/Summer 2018 collection with a range of new and limited apparel and footwear. The newest capsule is comprised of pieces that take on the motif of horrorcore visuals. The apparel offerings include long sleeve shirts, t-shirts, wide collared camp shirts, a shoulder bag, and sneakers.
Most of the new SUB-AGE pieces boast horror motif imagery and texts including t-shirts that have 'CRACK HEAD' and 'DEVILOCK' branding details on the chest and sleeves. Every garment boasts a different, yet violent visual print as a nod to the theme. The skate sneakers are packed inside a box that bears a black coffin graphic detail as an additional nod to the overall horror motif. The items will be available for purchase online at SUB-AGE's ZOZOTOWN website.
Why This Trend Is Growing
- Horrorcore-themed Apparel
- Opportunity for brands to explore horror-themed designs in their clothing collections.
- Graphic Print Shirts
- Growing demand for shirts with striking visuals, allowing for creative design opportunities.
- Limited Collaborative Collections
- Partnerships between brands to create exclusive and unique apparel and footwear offerings.
Industries Being Reshaped
- Fashion
- Fashion brands can tap into the horrorcore trend by incorporating horror-themed visuals into their clothing lines.
- Streetwear
- Streetwear brands can leverage graphic print shirts to cater to the growing demand for unique and eye-catching designs.
- E-commerce
- Online retailers can capitalize on the popularity of limited collaborative collections by offering exclusive products through their platforms.
