STAPLE works in collaboration with OAKLEY as the two deliver a new Sub Zero collection as a part of the Collectors pack. There are two new updates of the classic frames and continue to build upon the retro themes by drawing elements that are true to the 90s.
Throughout the past era, the optic label has been a notable eyewear imprint that created statement pieces for the time. The two-piece collection takes the 1992 Sub Zero and the 2022 iteration takes on the name "Re:SubZero." The two new frames have the Premium Prizm black lens. It is then detailed with the iconic Pigeon logo that is etched on by laser and has a marble swirl design along the temple.
Image Credit: Oakley
Key Themes Behind This Trend
- 90s-era Sunglasses
- Opportunity for brands to capitalize on the nostalgia trend by releasing updated versions of retro eyewear designs.
- Collaborative Eyewear
- Partnerships between fashion brands and eyewear labels to create unique and exclusive collections.
- Premium Lens Technology
- Innovation opportunities for lens technology companies to develop advanced lenses with new features for improved visual performance.
Where This Applies
- Fashion
- Fashion brands can collaborate with eyewear labels or design their own retro-themed eyewear collections to appeal to consumers' nostalgia.
- Eyewear
- Eyewear labels can partner with fashion brands or explore new lens technology to offer unique and advanced products to consumers.
- Optics
- Opportunity for optics companies to innovate and develop new lens technology with features that enhance visual performance and acuity.
