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Sapphire-Accented Diving Watches

DOXA Dropped an Exclusive Sub 300T Poseidon Timepiece

— May 7, 2018 — Fashion
Watch label DOXA launched its highly exclusive Sub 300T Divingstar timepiece, and recreated one of the label's rarest watches. The latest Sub 300T Poseidon edition recalls the brand's connection to underwater adventures and its rugged innovation concepts. The newest timepiece is elevated with upgraded new features, but still resembles the style from the 70s.

The Sub 300T Poseidon timepiece is exclusively limited to only 500 pieces. It is encrusted with crystals and sapphire that is highly scratch-resistant to combat any harsh conditions. The watch also has a self-winding movement powered by the Swiss ETA 2824-2. Super-Lumi-Nova coats the watch's hands and dial markings for illumination in darker conditions. In order to sustain the pressures of diving activities, the watch has a helium escape valve and is water-resistant to 1,200 meters. The watch retails for $1,990 and is available for pre-order online at DOXA.
Trend Themes
1. Exclusive Diving Watches - Disruptive innovation opportunity: Develop limited edition diving watches with unique features and materials to attract collectors and enthusiasts.
2. Scratch-resistant Timepieces - Disruptive innovation opportunity: Create watches using highly scratch-resistant materials such as crystals and sapphire for durability and longevity.
3. Retro Style Revival - Disruptive innovation opportunity: Design timepieces that blend vintage aesthetics with modern features to appeal to consumers seeking a nostalgic yet cutting-edge style.
Industry Implications
1. Luxury Watchmaking Industry - Disruptive innovation opportunity: Integrate exclusive materials and limited editions into luxury watches to cater to affluent clientele looking for unique timepieces.
2. E-commerce Industry - Disruptive innovation opportunity: Develop online platforms for pre-ordering and exclusive releases of high-end watches to reach a wider customer base globally.
3. Outdoor Adventure Industry - Disruptive innovation opportunity: Collaborate with outdoor adventure brands to create specialized diving watches that can withstand extreme conditions and cater to adventurers.
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