Gender-Bending Publications

The Stud Magazine Blurs Common Perceptions of Beauty

The Stud Magazine is a Toronto-based online magazine that’s here to introduce a new sub-culture into mainstream media. They are a group of non-gender-conforming individuals who have come together to provide a source of information on health, education, employment, artistry and interpretation. Mostly, this magazine is here to foster a stud connection.

According to Stud Magazine, the definition of a Stud is "a person belonging to either female or intersex sex who blurs society’s understanding of gender. Often displays “masculine qualities”(strong, dominate, powerful, and independent ) and/or varying degrees of “masculine” appearance."

This magazine was created to let people know that a brotherhood exists that has gone largely unrecognized; a brotherhood that doesn’t have to be between biological males. This connection is between women who break the “rules of femininity” and are creating a new set of unwritten rules. 

Currently, the media is embracing effeminate men, and it's time for a space to be made for masculine women. This group is misrepresented and The Stud Magazine shows that a boyish woman can have amazing style and grace. 

Additonal Sources:
Stud 1 | Stud 2 | Stud 3 | Stud 4 | Stud 5 | Stud 6 | Stud 7 | Stud 8 | Stud 9

Non-gendered Media
The rise of non-gendered media outlets provides opportunities for companies to target this emerging demographic.
Gender Fluidity
As society's understanding of gender evolves, companies can offer products and services that cater to gender fluid individuals.
Breaking Gender Conventions
Brands that challenge traditional gender norms and stereotypes have the potential to resonate with a wider audience.

Sectors Adopting This

Publishing
Publishing companies should consider expanding their content to include non-gendered media outlets.
Fashion
Fashion brands have an opportunity to create clothing lines that cater to gender fluid individuals.
Media and Entertainment
Media and entertainment companies that showcase non-gendered content can appeal to a broader audience.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 92%
Freshness 8%