The Yii Spring/Summer 2015 streetwear catalog highlights vibrant and crafty staples that will appeal to the daring fashion lover. Standouts from the collection include its popcorn and cheese-adorned sweatshirts along with toast print tees that are both eye-catching and fun.
While this collection's visual theme may seem carefree on the surface, it's 8 bit art explores serious themes of eating disorders and depression. The streetwear catalog's art direction is courtesy of Yii and ZhongLin who work alongside hair stylist Juno Ko and makeup artist Alicia Tan.
Titled 'The Bit Eater', the Yii Spring/Summer 2015 collection catalog is captured by photographer ZhongLin. Its whimsical food imagery is reflective of eating disorders and is associated with memories and depressive thoughts that are often experienced by sufferers of the disease.
What's Driving This Trend
- Food-themed Streetwear
- Opportunity for clothing brands to incorporate food-inspired designs into their collections.
- Crafty Staples
- Potential for fashion brands to focus on handmade and unique pieces in their collections.
- 8 Bit Art
- Chance for artists and designers to explore pixelated and retro visuals in their work.
Who This Affects Most
- Fashion
- Fashion brands can explore food-themed designs and crafty staples in their collections.
- Art & Design
- Artists and designers have the opportunity to incorporate 8 bit art and explore themes like depression and eating disorders.
- Photography
- Photographers can experiment with capturing whimsical food imagery and convey deeper themes in their work.
