NRML has recently teamed up with American company Good Wood NYC to create a line of wood necklaces called the NRML Good Wood Buddha collection. NRML will be collaborating with 15 popular urban brands to celebrate NRML’s 15th anniversary. The NRML Good Wood Buddha collection is the second of the 15 brands NRML will be working with.
NRML is an urban/street-wear clothing company that began as a simple shoe shop in the heart of Canada -- Ottawa. Since their beginnings in the late 1990s, NRML has emerged as one of North America’s finest urban and street-wear edifices, while still clenching to their urban style and limited edition sneakers qualities. NRML as an urban boutique has evolved from simple sneakers to carrying a variety of street styles and brands of clothing/accessories that remain unique to their urban fashion.
Key Themes Behind This Trend
- Wood Necklaces
- Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for jewelry production.
- Urban Fashion
- Disruptive innovation opportunity: Integrate technology into urban fashion, such as smart clothing or wearable devices.
- Collaboration Collection
- Disruptive innovation opportunity: Create collaborative collections with diverse brands to maximize reach and appeal to different customer segments.
Where This Applies
- Clothing and Accessories
- Disruptive innovation opportunity: Implement 3D printing technology for customized and on-demand fashion items.
- Jewelry
- Disruptive innovation opportunity: Explore the use of alternative materials, like recycled or upcycled materials, for sustainable jewelry production.
- Fashion Retail
- Disruptive innovation opportunity: Incorporate augmented reality (AR) technology in the fashion retail experience to enhance customer engagement and personalization.
