London's watch company Storm, has come out with a line of timepieces dubbed 'Storm New Vesta.' These watches mix a typically masculine shape and design with pretty pastel colors including baby blue and baby pink. The gold details also offer a feminine luxe feel.
The 'Storm New Vesta' is made of gold-plated steel and colored plastic, making it a lightweight and inexpensive option for those looking to own a luxury watch, without the hefty price tag.
Why This Trend Is Growing
- Pastel Timepieces
- Incorporating pastel colors into traditionally masculine watch designs can offer a unique blend of femininity and masculinity.
- Feminine Luxe Feel
- Adding gold details to timepieces can create a luxurious and feminine aesthetic.
- Affordable Luxury Watches
- Using gold-plated steel and colored plastic can provide lightweight and less expensive yet high-quality options for luxury watch enthusiasts.
Industries Being Reshaped
- Fashion Accessories Industry
- The fashion accessories industry can explore incorporating pastel colors and gold details into their product lines to cater to customers seeking a blend of femininity and masculinity in their accessories.
- Luxury Goods Industry
- Luxury goods companies can tap into the demand for affordable luxury by offering timepieces made of gold-plated steel and colored plastic with a feminine luxe feel.
- Watchmaking Industry
- The watchmaking industry can embrace the trend of pretty pastel timepieces to attract customers who are looking for lightweight, inexpensive options that still exude elegance and luxury.
