Store The Impossible

 - Mar 4, 2008
References: arabaquarius.blogspot
The ad campaign for Sony Micro Vault is absolutely one of my favorites of late: Funny, creative, smart, and visually pleasing. Most importantly, unlike most ads these days, it showcases the product and its features.  The creative force at Promoseven advertising agency in Dubai came up with this smart play on the ‘Store The Impossible’ tag line for the tiny 2GB card, with the idea of a tiny animal eating (storing) an impossibly huge one; such as a squid eating a whale or a tiny mouse eating an elephant. Another creative touch is the grin you see on the small animal’s face, as if storing something x1000 its size is no biggie. Simple, fun and effective.