Wetsuit-Inspired Activewear

Stone Island Expands Its SS22 Offerings with the 'Marina Collection'

Stone Island, an Italian fashion label founded by designer Massimo Osti, has expanded its Spring/Summer 2022 offerings with the launch of its updated Marina Collection. The concise new capsule delivers a handful of activewear pieces, all of which share a navy blue color palette inspired by divers' wetsuits.

The capsule features a range of eye-catching vests, jackets, anoraks, t-shirts, and hoodies. In addition to being dressed in various shades of blue, several of the pieces feature a unique hand-painted marine camouflage pattern. In terms of materials, the collection utilizes several premium high-performance fabrics.

For example, all of the outwear pieces come equipped with a 3L GORE-TEX construction, recycled polyester outer layer, and a thin GORE-TEX membrane. Rounding out the designs, most pieces also feature subtle detailing such as small red Stone Island Marina stars and tone-on-tone Stone Island logos.

Image Credit: Stone Island

Wetsuit-inspired Activewear
Activewear designers can look to wetsuits for inspiration when creating their collections.
Hand-painted Patterns
Incorporating unique hand-painted patterns in clothing designs presents an opportunity for fashion brands to stand out in an increasingly crowded market.
High-performance Fabrics
The use of premium high-performance fabrics in activewear offers an opportunity for innovation and improved functionality.

Sectors Adopting This

Activewear
Activewear brands can incorporate wetsuit-inspired designs and high-performance fabrics to innovate and differentiate their products.
Fashion
Fashion brands can explore incorporating hand-painted patterns in their designs to offer unique and exclusive collections.
Outdoor Apparel
Incorporating high-performance fabrics in outdoor apparel presents an opportunity for brands to offer functional and durable clothing for their customers.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 43%
Freshness 12%