Stolpern Accident Insurance company's newest ad campaign plays to the everyday person, using shoes as their visual aid targeting all types of audience. Their (in my view) hilarious tag line, "In Switzerland, more people are injured each year in tripping accidents than in car accidents," highlights the everyday accident prone people.
The images of crushed shoes the Stolpern Accident Insurance company uses range from a red high heel to business shoes and sneakers, covering all their clientele base. If this campaign was supposed to invoke laughter, it's working because I find it to be extremely amusing and effective.
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