It is easy to optimistically focus on the future, never dwelling on the passage of time as the slow death sentence that it actually is; Still Here by Lydia Goldblatt, a photographer based in London, England, is a photo series that doesn't shy away from such a harsh truth. Yet it doesn't focus on it in an unforgiving way either. Instead, it is comprised of poignant shots that simply document a natural part of life.
Concentrating specifically on her aging parents, Still Here by Lydia Goldblatt is full of quiet shots from her mother taking a bath to her father's watch and even a lone dead bee. Fashion Co. Design notes, "Goldblatt turns their everyday activities into visual poetry."
Key Themes Behind This Trend
- Aging Parent Photography
- The photography industry could explore opportunities around documenting the process of aging.
- Documentary Photography
- The trend of documentary photography could create disruptive innovations to show the reality of life using visual art.
- Life Stages Photography
- The creation of a new photography genre to document the different stages of a person's life is a new path to explore.
Where This Applies
- Photography
- Photographers could focus on a new niche, aging parent photography, and create new services to document the process.
- Art
- Lydia Goldblatt's work shows an opportunity to use art as a tool for social commentary and for addressing difficult topics like aging.
- Fashion
- Fashion companies could explore aging as an opportunity for inclusivity, diversity, and creativity in their marketing and branding efforts.
