Steven Meisel's Fabulous Fakes for W are Too Good to be True
Meghan Young — October 21, 2011 — Fashion
As readers flip through the latest issue of W Magazine, they may find themselves in wonderment at how good some of the ads are this time around; that will be because those ads are part of a sneaky editorial titled Steven Meisel’s Fabulous Fakes. Enlisting one of the fashion industry's most celebrated and talented photographers, W Magazine has put together a photo spread that masquerades as faux-ads.
Starring the "who's who of pop culture today," as W puts it, Steven Meisel’s Fabulous Fakes include 'Toddlers & Tiaras' star Eden Wood modeling for a fake children's clothing label, Anna Dello Russo in a green face mask and Karen Elson with a bevy of red-bottomed men. The series of nine fake ads will be scattered throughout the issue.
Starring the "who's who of pop culture today," as W puts it, Steven Meisel’s Fabulous Fakes include 'Toddlers & Tiaras' star Eden Wood modeling for a fake children's clothing label, Anna Dello Russo in a green face mask and Karen Elson with a bevy of red-bottomed men. The series of nine fake ads will be scattered throughout the issue.
Trend Themes
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Fake-ads — Opportunity for brands to create fake advertisements as a creative and attention-grabbing marketing strategy.
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Sneaky-editorial — Potential for magazines and publications to incorporate sneaky editorials to surprise and engage readers.
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Faux-modeling — Possibility for models to participate in photo spreads that simulate advertising campaigns, offering a new form of artistic expression.
Industry Implications
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Fashion-magazines — Disruption potential for fashion magazines to experiment with unconventional editorial concepts, blurring the lines between content and advertising.
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Advertising-agencies — Opportunity for advertising agencies to create innovative campaigns that mimic real advertisements, generating intrigue and buzz among consumers.
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Fashion-photography — Potential for fashion photographers to collaborate with magazines and create photo spreads that challenge traditional notions of advertising and editorial content.
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