Someone at the Red Cross came up with a genius marketing scheme when they cleverly aligned themselves with The Vampire Diaries television show to encourage people to â€œStarve a vampire Donate blood.â€
The starve a vampire Red Cross campaign features special vampire-themed blood donating kiosks where contributors can munchk on themed snacks and refreshments as well as watch the popular television show on a monitors.
Implications - Charities such as the Red Cross have the ability to capitalize on pop culture's current hits (i.e. Starve a Vampire). By doing this, they can draw attention to themselves and have consumers perceive the company as hip and in-tune with the popular topics of society today.