The Starbucks x Rachel Zoe Collab Features Fun Lipstick Prints
Katherine Pendrill — September 26, 2019 — Pop Culture
References: stories.starbucks & delish
If you're looking for a way to make your next coffee run even more fun, the Starbucks x Rachel Zoe collaboration is the answer.
For those unfamiliar, Rachel Zoe as a celebrity stylist, author, editor, and now travel mug designer. Launched on September 25th, the Starbucks x Rachel Zoe collection consists of several coffee-sipping accessories such as a mug, cold cup, and travel tumbler. Each one boasts a fabulous design such as and illustration of Zoe in one of her signature 70s dresses, a palm leaves print, and one with little lipstick kisses all over it. The whole collection is defined by the slogan "Live your pattern."
Beyond coffee cups, the new collection also includes a Zoe-designed tote bag, zipped wallet, and luggage tag in equally fun patterns and prints.
Image Credit: Starbucks.
For those unfamiliar, Rachel Zoe as a celebrity stylist, author, editor, and now travel mug designer. Launched on September 25th, the Starbucks x Rachel Zoe collection consists of several coffee-sipping accessories such as a mug, cold cup, and travel tumbler. Each one boasts a fabulous design such as and illustration of Zoe in one of her signature 70s dresses, a palm leaves print, and one with little lipstick kisses all over it. The whole collection is defined by the slogan "Live your pattern."
Beyond coffee cups, the new collection also includes a Zoe-designed tote bag, zipped wallet, and luggage tag in equally fun patterns and prints.
Image Credit: Starbucks.
Trend Themes
1. Celebrity Stylist-designed Tumblers - The trend of collaboration between celebrity stylists and brands, such as Starbucks x Rachel Zoe, provides an opportunity for innovative and stylish coffee-sipping accessories.
2. Fabulous Design Patterns - The trend of incorporating fabulous design patterns, such as 70s dresses, palm leaves, and lipstick kisses, on coffee cups and accessories creates a disruptive innovation opportunity for personalized and fashionable drinkware.
3. Fashion-driven Accessories - The trend of expanding beyond coffee cups to include fashion-driven accessories like tote bags, wallets, and luggage tags, gives rise to new opportunities for stylish and functional travel gear.
Industry Implications
1. Fashion Industry - The fashion industry can tap into the trend of collaboration with celebrity stylists to create unique and marketable coffee-sipping accessories and fashion-driven accessories.
2. Beverage Industry - The beverage industry can leverage the trend of fabulous design patterns on tumblers to offer customers personalized and aesthetically pleasing drinkware options.
3. Travel Industry - The travel industry can explore the trend of incorporating fashion-driven accessories into their products, like Zoe-designed tote bags and luggage tags, to provide travelers with stylish and practical travel gear.
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