Sci-Fi Teddies

Star Wars Vinylmation Gives the Characters a Cuddly Makeover

The Star Wars Vinylmation is a new series of figures that gives the iconic sci-fi characters a teddy makeover and surprisingly, Medicom Toy has nothing to do with it.

Disney is actually the company backing the Star Wars Vinylmation. Each character has been given a new look, most notably, the bear ears that now occupy both sides of the head. Compared to Medicom Toy's Bearbrick, the figures are more rounded and have more of a cuddly look; sort of like the Ewoks if they cosplayed as some of the characters. Familiar faces in the collection will include Darth Vader, R2-D2, Chewbacca, Yoda and more. These are blind boxes, which means no one will know which character they'll get until they buy the figure and open it.

This is Series 1 for the Star Wars Vinylmation collection, which means more will likely follow.

Sci-fi Makeover
Opportunity for companies to reimagine iconic sci-fi characters as teddy bears or other cuddly figures.
Blind Box Collectibles
The surprise element of blind boxes creates excitement for collectors and opens up opportunities for limited edition releases.
Character Cosplay
Bringing characters from one franchise into another through cosplay-inspired redesigns creates unique merchandise and crossover appeal.

Sectors Adopting This

Toy Manufacturing
Toy manufacturers can explore collaborations with popular franchises to create unique and collectible figures.
Entertainment Merchandise
Opportunities for businesses to create licensed merchandise that puts a fresh twist on familiar characters and appeals to fans.
Collectibles Market
Collectible marketplaces can benefit from the popularity of blind box releases and limited edition items, attracting avid collectors.
SCORE
2.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 39%
Activity 23%
Freshness 8%