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Enterprising Sci-Fi Sleepwear

Go to Sleep in Style in These Kitschy Star Trek Onesie Pajamas

— February 11, 2013 — Pop Culture
Anybody can go to bed at night, but throw on a Star Trek onesie and you can boldly go to sleep instead.

The Star Trek onesies from jumpinjammerz.com come in adult sizes, which is strange considering there's no child sizes available. These are definitely for the young at heart. Customers have a choice between the captain's yellow, Spock's blue number and the guaranteed death color, red. There's a whole Internet meme based around how red shirts always get killed, so purchase your death wish Star Trek onesie with caution. No word on The Next Generation or other Star Trek series onesies, so the original 1960s versions will have to do for now.

The officially licensed pajamas will set you back a cool $65, but can you really put a price on going to bed at warp speed? This sleep wear will "make it so."
Trend Themes
1. Sci-fi Pajamas Trend - Sleepwear with a sci-fi theme is becoming a hot trend among adults, creating opportunities for entrepreneurs to create custom-designed onesies with other popular sci-fi themes.
2. Nostalgic Adult Sleepwear Trend - Adults are increasingly opting for sleepwear that taps into their childhood nostalgia, presenting opportunities for clothing designers to create licensed sleepwear based on classic movies, TV shows, or cartoons.
3. Customized Character Onesies Trend - Consumers are showing increased interest in personalized character onesies, leaving room for entrepreneurs to explore customizable sleepwear options in the sleepwear market.
Industry Implications
1. Sleepwear Industry - There is significant potential for the pajama industry to further grow by tapping into the demand for innovative and unique designs in sleepwear, such as the sci-fi-themed pajamas.
2. Licensed Merchandise Industry - Companies that hold licensing deals for sci-fi franchises can expand their merchandise offerings, including the introduction of adult-focused sleepwear to cater to the nostalgia trend and meet market demand.
3. E-commerce Industry - The growth of online shopping platforms presents an opportunity for consumers to purchase unique, niche sleepwear products, which in turn serves as a call for e-commerce entrepreneurs to develop unique sleepwear products for online shoppers.
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