adidas Originals has announced a new version of its ever-popular classic tennis sneaker, bringing fans the Stan Smith, Forever.
Boasting the same sleek lines and classic branding as the original Stan Smith, the Stan Smith, Forever is updated with a more sustainable construction, which is made up of recycled materials. The use of the recycled materials extends from the uppers to the rubber outsoles. The sustainable sneakers are available in three different variations in both women's and men's sizing, with each one taking inspiration from plant earth with unique designs and pops of bright green.
adidas Originals offers the Stan Smith, Forever as a part of its End Plastic Waste initiative, which involves a total shift to recycled polyester in all of its products by 2024.
Image Credit: adidas Originals
Why This Trend Is Growing
- Sustainable Sneakers
- The use of recycled materials in footwear presents an opportunity to tap into the growing market for environmentally conscious products.
- Eco-friendly Fashion
- The trend towards sustainability and reducing waste in the fashion industry offers the potential to create disruptive innovations that cater to consumers' eco-friendly preferences.
- Circular Economy
- The emphasis on using recycled materials and reducing waste in product design presents an opportunity for companies to embrace circular economy practices that align with consumer values and address environmental concerns.
Industries Being Reshaped
- Footwear
- Sustainability initiatives and consumer demand for eco-friendly products present an opportunity for disruption in the footwear industry.
- Fashion
- The shift towards circular economy practices and sustainable design in the fashion industry presents an opportunity for companies to align with consumer values and stand out in a crowded market.
- Environmental Technology
- The use of recycled materials and sustainable manufacturing processes in product design creates opportunities for innovation in the environmental technology industry.
