The adidas 'Stan Smith' Gets a Red-Tinted Makeover for Christmas
Kanesa David — December 15, 2022 — Fashion
adidas is launching a new festive iteration of its classic ‘Stan Smith’ silhouette, evoking a sense of the Christmas spirit in its customer base. The model's foundation is a white, smooth leather made from 50% recyclable materials. With large Stan Smith shoes and a branded Santa hat, the adidas Trefoil insignia is seen on the cream-colored heel tabs in a red holiday shade. The pair is finished with modest off-white sole components and adidas classic branding on the heel drop.
The sneaker is wrapped with red-tinted synthetic leather liners so that it matches perfectly with your holiday ensemble. The Christmas iteration of the ‘Stan Smith’ silhouette is now available on the adidas website and select retailers for $90 USD.
Image Credit: adidas, hypebeast, adidas
The sneaker is wrapped with red-tinted synthetic leather liners so that it matches perfectly with your holiday ensemble. The Christmas iteration of the ‘Stan Smith’ silhouette is now available on the adidas website and select retailers for $90 USD.
Image Credit: adidas, hypebeast, adidas
Trend Themes
1. Festive Footwear - Adapting popular shoe models for seasonal celebrations creates opportunities for targeted marketing and limited edition sales.
2. Sustainable Sneakers - Incorporating recyclable or organic materials to well-known sneaker brands anticipates consumer interest in environmentally-responsible fashion.
3. Character-based Merchandise - Adding playful apparel items such as branded Santa hats to established product lines is a potential method for businesses to expand into new markets.
Industry Implications
1. Footwear Manufacturing - Manufacturing and designing seasonal-themed shoes provides a chance for shoe companies to boost holiday sales and attract new customers.
2. Fashion Industry - Embracing sustainability as a key selling point is a way for clothing brands to win over eco-conscious consumers from competitors and even sacrifice some short-term profits for long-term gains.
3. Merchandising Industry - Introducing character-based merchandise to existing and successful product lines could create new revenue streams for businesses and expand their consumer base.
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