Spotify Launches Its Own Ticket-Selling Site, 'Spotify Tickets'
Niko Pajkovic — August 12, 2022 — Pop Culture
References: tickets.spotify & djmag
Music streaming giant Spotify has officially launched a new website called 'Spotify Tickets' that enables artists to sell concert tickets directly to fans. Accordingly, the slogan for the new site reads: "Your destination for live events by creators you love, ticketed by Spotify."
Currently, the events are being promoted through the site by artists, including TOKiMONSTA. Although the new site has been launched, it hasn't been officially announced by Spotify. In addition, Spotify will continue its partnership with Ticketmaster and Song Kick, both of which see the app redirecting users to these ticket purchasing platforms. Nonetheless, Pitchfork shared a statement from Spotify revealing the motivation behind launching the new site:
“At Spotify, we routinely test new products and ideas to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings. Tickets.spotify.com is our latest test. We have no further news to share on future plans at this time.”
Image Credit: Spotify
Currently, the events are being promoted through the site by artists, including TOKiMONSTA. Although the new site has been launched, it hasn't been officially announced by Spotify. In addition, Spotify will continue its partnership with Ticketmaster and Song Kick, both of which see the app redirecting users to these ticket purchasing platforms. Nonetheless, Pitchfork shared a statement from Spotify revealing the motivation behind launching the new site:
“At Spotify, we routinely test new products and ideas to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings. Tickets.spotify.com is our latest test. We have no further news to share on future plans at this time.”
Image Credit: Spotify
Trend Themes
1. Direct-to-fan Ticketing - Spotify's new ticket-selling platform allows artists to sell concert tickets directly to their fans, disrupting traditional ticketing systems.
2. Music Industry Disintermediation - Spotify's direct-to-fan ticketing platform for artists disrupts traditional ticketing platforms and their intermediaries, creating new opportunities for concerts and music events.
3. Fan Engagement - Spotify's new ticket-selling platform promotes fan engagement by providing a direct connection between artists and their fans, creating opportunities for further interactions and personalized experiences.
Industry Implications
1. Live Event Ticketing - Spotify's new ticket-selling platform disrupts traditional live event ticketing platforms and has the potential to revolutionize the way people purchase tickets for concerts and events.
2. Music Streaming - Spotify's direct-to-fan ticketing platform complements its music streaming service, providing additional revenue streams for artists and enhancing the platform's value proposition for music listeners.
3. Artist Management - Spotify's new ticket-selling platform provides artists with a direct-to-fan connection, empowering them to manage their own concert ticket sales and revenue streams without the need for traditional artist management services.
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