Sporty Golf Collections

Admiral Sportswear and Macade Join Forces on a New Collection

The partnership between Admiral Sportswear, "Britain's oldest sportswear manufacturer," and Swedish Golf brand Macade has resulted in a sporty golf collection that exudes a timeless and easy-to-style aesthetic. This style venture combines the rich sporting heritage of Admiral with Macade's expertise in modern golf performance clothing. The golf attire effortlessly merges classic designs and patterns from the former's archives with the latter's contemporary approach to golf fashion. Instead of adhering to traditional expectations, Macade has garnered attention by focusing on producing stylish and high-performance garments that resonate with a new generation of golfers.

The Admiral Sportswear x Macade sporty golf collection highlights a Home and an Away shirt—"the former in a subtly striped Aubergine design and the latter in a two-tone Khaki/Blue colorway with orange hints." Additionally, the capsule includes the Admiral 1/4 zip with matching shorts and the Green Zip Jacket.

Image Credit: Admiral Sportswear x Macade

Classic-modern Golf Fashion
The partnership between Admiral Sportswear and Macade creates a sporty golf collection that merges classic designs from Admiral's archives with Macade's contemporary approach to golf fashion.
Stylish and High-performance Garments
Macade's focus on producing stylish and high-performance golf attire resonates with a new generation of golfers.
Timeless and Easy-to-style Aesthetic
The Admiral Sportswear x Macade collection exudes a timeless and easy-to-style aesthetic, offering golfers a versatile and fashionable option on the course.

Who This Affects Most

Sportswear Manufacturing
The partnership between Admiral Sportswear and Macade highlights the potential for collaboration between sportswear manufacturers to create innovative golf collections.
Golf Fashion
Macade's focus on contemporary golf fashion presents a disruptive innovation opportunity within the golf industry, attracting a new generation of fashion-conscious golfers.
Clothing Archives and Heritage
The collaboration between Admiral Sportswear and Macade demonstrates the potential for leveraging clothing archives and heritage to create unique and marketable golf collections.
SCORE
5.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 55%
Freshness 19%