The SPLASH Dubai 2013 Calendar went for a stylish sterile look by way of a hospital room. To add a bit of color and an element of the surreal, the fashion retailer enlisted the help of The Makerie Studio, a London-based creative specializing in bespoke paper sculptures. Keeping up with the hospital theme, founders and artists Julie Wilkinson and Joyanne Horscroft were asked to create human organ sculptures.
Titled Room 2013, the SPLASH Dubai 2013 Calendar, which was shot by Lucia Giacani, is centered around an oversized faceted paper heart. Wilkinson and Horscroft also created a brain, lung and eye out of textured and reflective papers. Although the photoshoot is cold, dark and slightly creepy, the use of such paper props lends it a warmth of imagination that goes a long way.
Key Themes Behind This Trend
- Bespoke Paper Sculptures
- There is an opportunity for companies to create unique marketing content by utilizing bespoke paper sculptures.
- Surreal Imagery in Advertising
- Brands can explore using surrealist designs and concepts as a creative means to engage with consumers.
- Medical Imagery in Art
- Incorporating medical imagery in art installations or advertising can help brands stand out and create thought-provoking content.
Where This Applies
- Fashion Retail
- Fashion retailers can use bespoke paper sculptures as visual merchandising to attract new customers and create a unique shopping experience.
- Advertising
- Advertising agencies can incorporate surrealistic imagery to create memorable campaigns and brand identities that stand out from their competitors.
- Art Installations
- Museums, galleries and public spaces can incorporate medical imagery into their art installations to provoke thought and create visually stunning displays.
