Ali Mitton photographed bombshell Ashley Smith on a hippie roadtrip through the Californian desert for the latest Spell Designs lookbook.
The Australian label considered Ashley Smith a "muse" since she first appeared in a 2010 issue of Russh Magazine. Now, finally, the label was able to make its dream of working with her a reality. Smith perfectly embodies the free-spirited, bohemian vibe of the company as she sojourns across the open road with her gruff, bearded and heavily-tatooed companion, decked out in loose, drapey garments with bold patterns and bright florals.
The garments are accessorized with leather belts, sterling silver jewelry, adornments hand-carved from wood and bone, along with antique pieces and treasures, all of which complete the hippie look.
Key Themes Behind This Trend
- Bohemian Roadtrip Fashion
- Opportunity for fashion companies to create collections inspired by road trips and bohemian style.
- Muse Marketing
- Opportunity for companies to identify and work with a 'muse' to embody their brand's aesthetic and values.
- Handcrafted Accessories
- Opportunity for companies to incorporate unique, handcrafted accessories to enhance the bohemian look and feel of their brand.
Where This Applies
- Fashion
- Opportunity for fashion companies to embrace bohemian roadtrip fashion and incorporate it into their collections.
- Marketing and Advertising
- Opportunity for companies to identify and work with a 'muse,' as Spell Design did with Ashley Smith, to embody their brand and values in marketing campaigns.
- Craft and Artisanal Goods
- Opportunity for companies to expand their product line to include unique, handcrafted accessories that appeal to the bohemian market segment.
