The Spell and the Gypsy Holiday 2014 campaign includes a series of free-spirited Americana motifs. The Australian label got at the classic rebel-without-a-cause look via model Ashely Smith who posed with youthful flair in the Mojave desert.
Designers Isabella Pennefather and Elizabeth Briedis are the masterminds behind these Holiday 2014 advertisements. Their current collection includes faded denim, floral bohemian tops and tattered shorts, pieces that are well-suited to warm climates and a carefree approach to fashion.
When matched with motorcycles and an abandoned motel, these advertisements speak to a laid back all-American road trip. Given this look's relevancy to concerts and trips, shoppers will be enthralled with this current U.S.-themed Spell and the Gypsy collection.
What's Driving This Trend
- Free-spirited Americana Campaigns
- Opportunities for brands to elevate their campaigns with a focus on youthful, carefree and all-American motifs.
- Bohemian-inspired Fashion
- The fashion industry can create collections with an emphasis on floral prints, faded denim, and tattered shorts.
- Warm Climate Clothing
- Designers can target shoppers in warm climates with clothing pieces that resonate with the relaxed and carefree attitude of the Spell and the Gypsy Holiday 2014 campaign.
Who This Affects Most
- Apparel and Fashion
- Brands can elevate their collections with youthful, bohemian-inspired fashion with a focus on free-spirited Americana motifs.
- Tourism and Travel
- The U.S. tourism industry can promote laid back all-American road trips as desirable travel experiences that resonate with the carefree attitude of the Spell and the Gypsy Holiday 2014 campaign.
- Music and Festivals
- Festivals can attract attendees with a free-spirited Americana theme through marketing campaigns inspired by the Spell and Gypsy Holiday 2014 advertisements.
