This is the Special Edition LG FUSIC Phone with all the similar features from the conventional FUSIC phone plus a FM transmitter, microSD memory port, ring tone composer, camera/camcorder, and interchangeable faceplates. As you can see in the picture it is added with some bling a Swarovski crystal design that shines from the front and back, this phone will absolutely grasp others interest.
Implications - Mobile devices are a rapidly growing segment of the consumer retail industry. Consumers are looking to differentiate their mobile choices from their fellow consumers by making them unique. Companies should offer personalization for all electronics, which are typically thought of as cold and unreflective of consumer identity.