The Sopopular 2013 Collection is Badboy-Friendly

 - Jan 11, 2013
References: & highsnobiety
The Sopopular 2013 ‘The Wild One’ collection was showcased with a feisty fashion video featuring two fierce male models. Sopopular is a German men’s fashion brand that was founded in 2008. The label has hit the ground running and is responsible for creating high quality silhouettes for modern men.

The menswear brand took a bad-boy approach by enlisting two male models covered in tattoos to be the faces of its 2013 campaign. The models have chiseled muscles, tough-guy looks and rock the sleek apparel with finesse. Special pieces in ‘The Wild One’ debut are the floral-patterned button-ups and the stud-detailed leather motorcycle jackets.

The Sopopular 2013 collection is crisp and the fashion video released in its honor is a must-see.