This Amica April 2011 editorial features model Sophie Srej in a variety of neutral clothing.
The pictorial showcases the model wearing a palette of browns that range from chocolate to taupe. Against an ombre background of icy blue and white, Sophie Srej boldly uses her hands to frame her outfits. There's also a metallic stomach plate that emulates abs paired with a bodysuit. In keeping with the neutral themes, Srej's makeup was done in metallic bronzes, emphasizing her gray eyes and brown lipstick. Srej also sports slicked-back hair, making this model’s strong cheekbones the emphasis of the spread. Accessories included high gladiator sandals, belts and chunky necklaces.
The Sophie Srej spread for Amica is Roman goddess meets modern-day fashionista, making this editorial super-chic to say the least.
Key Themes Behind This Trend
- Neutral Color Palette
- Disruptive innovation opportunity: Develop new sustainable fabric dyes or materials that mimic the natural shades of browns and taupes.
- Metallic Accents
- Disruptive innovation opportunity: Create lightweight and adjustable metallic body accessories that can be easily incorporated into various fashion styles.
- Slicked-back Hair
- Disruptive innovation opportunity: Invent hair products or techniques that achieve a sleek, long-lasting slicked-back look without the use of excessive styling products.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate eco-friendly and sustainable practices into the fashion industry, such as innovative dyeing methods and materials.
- Beauty
- Disruptive innovation opportunity: Develop new makeup techniques or products that enhance and accentuate specific facial features, such as emphasizing cheekbones with metallic bronzes.
- Accessories
- Disruptive innovation opportunity: Design and produce unique and versatile accessories, such as adjustable metallic body plates and lightweight gladiator sandals.
