Ad agency Publicis Conseil hits their target demographic like an expert marksman with this campaign for Sooruz Surfwear. The campaign features a killer party in the woods, complete with presumably intoxicated nudity, crowd-surfing, car-riding and mooning.
The campaign looks to embody the Sooruz Surfwear "No guts, no glory" attitude, which holds true to the rebelliously sexy surfer spirit. One thing's for sure, this Sooruz Surfwear campaign will give one hell of a hangover.
Implications - Consumers in modern society look for products that will shock. Designs that contain an unconventional style appeal to shoppers who want to differentiate themselves from others.