Although the description might seem contradictory to some, the Soo Joo Park W Korea editorial is at once colorful and dark. Although the swimwear and makeup embraces some vibrant hues, there is an edge to each image that not only harkens to haute couture photoshoots, but Tim Burton-like films as well.
Shot by photographer Yeonghun Kim, the Soo Joo Park W Korea editorial brings a bit of a dark attitude as well with her platinum blonde hair and mysterious persona. Her specific look was put together by stylist Shun Kim, who not only focused on bright colors, but bold patterns as well. Captured on location by the beach, her looks are perfected with wet and tousled tresses and orange lipstick. It will encourage women to be a little more daring this summer.
What Makes This Trend Stand Out
- Dark Swimwear Shoots
- Dark and edgy themes are being explored in beach/swimwear photoshoots, creating new opportunities for variance in summer fashion.
- Mysterious Makeup Styles
- Darker and bolder makeup choices are becoming increasingly popular in summer photoshoots, providing an opportunity to expand makeup options in the cosmetics industry.
- Haute-couture-inspired Swimsuits
- Swimsuits are becoming more highly designed and stylish, creating new opportunities for designers to create swimsuits with bold patterns.
Sectors Adopting This
- Fashion Industry
- The clothing and runway industries can capitalize on the trend of darker swimwear photo shoots by incorporating more unconventional themes into their products.
- Cosmetics Industry
- This trend of darker makeup styles can provide an opportunity for cosmetic companies to expand their product lines to include bolder color choices and more alternative options.
- Swimwear Industry
- Swimwear franchises and designers can take the lead in manufacturing avant-garde bathing suits that experiment with bold patterns and intricate designs.
