This is Sony's newest gizmo, which is a type of music player. On the featured ad you can see how Sony is trying to show off new technology and how the company is trying to make music players with more interaction available to the user. Sony's new Shake control software music player can move, dance and change colors with the rhythm of the music.
Implications - The Shake control software has a button that the user would simply flick from the left or the right to switch the song that they are listening to. If you shake the device, it shuffles your music. The tiny device is shaped like an egg and has a modern look to it.