Trend Junky — May 8, 2007 — Tech
References: gameguru.in & daveibsen.typepad
Sony really crossed the line this time when it used images of a freshly slaughtered goat to promote it's game, "God of War 2". Animal rights activists were enraged by the depiction and Sony has repented in ashes.
Implications - In addition to the goat, there was also a naked female hostess covered in paint acting like a servant by feeding grapes. If that wasn't enough, there was also "meat" soup that was made to look like a goat's internal organs. The game has a mythological/God element which may explain the company's marketing approach. However, the highly dramatized promotion has clearly offended several people and has severely backfired on Sony.
Implications - In addition to the goat, there was also a naked female hostess covered in paint acting like a servant by feeding grapes. If that wasn't enough, there was also "meat" soup that was made to look like a goat's internal organs. The game has a mythological/God element which may explain the company's marketing approach. However, the highly dramatized promotion has clearly offended several people and has severely backfired on Sony.
Trend Themes
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Controversial Marketing — Disruptive innovation opportunity: Explore innovative and ethical marketing strategies to avoid controversy and backlash.
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Ethical Advertising — Disruptive innovation opportunity: Develop advertising campaigns that prioritize social responsibility and respect for all stakeholders.
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Brand Reputation Management — Disruptive innovation opportunity: Implement strategies to effectively manage and repair brand reputation damage caused by controversial marketing.
Industry Implications
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Gaming — Disruptive innovation opportunity: Integrate ethical advertising practices within the gaming industry to enhance user trust and loyalty.
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Advertising — Disruptive innovation opportunity: Pioneer ethical advertising practices to foster positive brand-consumer relationships.
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Public Relations — Disruptive innovation opportunity: Develop innovative approaches to crisis management and brand reputation repair in the face of controversial incidents.
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