Sony is known for its cutting-edge innovation and design in its wide range of gadgets, and the new Sony Handycam is no exception. The Sony Handycam is a small camcorder that doubles as a projector, complete with high-quality sound. The video camera has been designed so that its structure includes a very small projector capable of displaying up to 60 inches of images and film on a wall or ceiling.
While many consumers might find this feature of the Sony Handycam meaningless, its convenience and innovation will be applauded by individuals who use video cameras frequently. People now have the luxury of showcasing their images or videos anywhere, so long as they are equipped with their Sony Handycam.
Implications - Products boasting convenience and high-efficiency qualities will appeal to a wide range of consumers today who are experiencing busy and hectic lifestyles. Products that can conquer two or more tasks will be very appealing as they will save consumers time and money.