Sonic Tots are Headed to the Freezer Aisle at Walmart Locations
Michael Hemsworth — June 28, 2023 — Lifestyle
References: sonicdrivein & fastfoodpost
The Sonic Tots are a quintessential offering from the QSR brand that many patrons adore, so the brand is now slated to offer them in a new way to allow consumers to enjoy them at their leisure from home. The frozen version of the brand's potato-based bites are arriving in the frozen food aisle at more than 4,000 Walmart SuperCenter locations in the US and promise to provide a drive-thru-inspired taste experience. The product features shredded potatoes in nugget form that are crispy on the outside with a soft, fluffy texture on the interior, and have been baked to perfection.
The Sonic Tots are priced at $4.98 for a 28-ounce pack and are capable of being prepared in the oven in just 20 to 25-minutes or in an air fryer in 10-minutes.
Image Credit: Sonic
The Sonic Tots are priced at $4.98 for a 28-ounce pack and are capable of being prepared in the oven in just 20 to 25-minutes or in an air fryer in 10-minutes.
Image Credit: Sonic
Trend Themes
1. Frozen QSR Potato Bites - The trend of offering frozen versions of beloved QSR menu items provides convenience and accessibility for consumers to enjoy their favorite foods at home.
2. Drive-thru-inspired Taste Experience - The trend towards creating products that replicate the taste of fast food drive-thru items at home taps into consumers' desire for nostalgic and comforting flavors.
3. Quick and Easy Meal Solutions - The trend of offering quick and easy meal options like the Sonic Tots allows busy consumers to prepare a tasty and satisfying meal in a short amount of time.
Industry Implications
1. Quick Service Restaurants (QSR) - The QSR industry can take advantage of the trend by expanding their product offerings to include frozen versions of popular menu items for at-home consumption.
2. Frozen Food - The frozen food industry can benefit from creating innovative, ready-to-cook products that replicate the flavors and convenience of dining out at QSR establishments.
3. Kitchen Appliances and Tools - The kitchen appliances and tools industry can capitalize on the trend by developing specialized cooking devices like air fryers that make it easier and quicker to prepare frozen QSR-inspired meals.
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