Yes, what you are looking at is a bar of Sonic the Hedgehog soap. This geeky body cleaner pays tribute to the classic SEGA Genesis game starring the fleet-footed hedgehog. The soap was created by the appropriately named Etsy merchant Digitalsoaps. The soap looks nearly identical to the game cartridge, although it will melt in hot water and smells like grape soda.
In addition to making the Sonic the Hedgehog soap, Digitalsoap also offers soap in the shape of a Genesis controller. Gamer soap, and custom soap in general, has recently experienced a meteoric rise in popularity. Gamers nowadays are looking to fly their geek flag in unique ways, with t-shirts and bumper stickers being deemed too bland and not quite quirky enough. After all, it doesn't get much nerdier than Song the Hedgehog soap.