There might not be anything off-kilter about the Sonia Rykiel Pre-Fall 2012 collection itself, but the lookbook adds a quirky angle to each design showcased. With a blue doorway as the lookbook's backdrop, the sophisticated, ladylike models look like they are on the set of Alice in Wonderland. This whimsical aesthetic will help draw people's attention while the fashion will maintain it.
The Sonia Rykiel Pre-Fall 2012 collection is filled with well-tailored dresses, shirts and skirts. With a subdued color palette of deep reds, dark blues and some pale pinks and yellows, there is a somber quality that adds another dimension to the playful catalog. The lookbook will allow this fashion label to appeal to women of all ages.