London-based label YMC works in collaboration with a new footwear brand Wild Bunch on a new iteration of the Soller shoe for the season. The silhouette is a classic take on the iconic moccasin shoe with an artisanal construction at the upper.
This is made by hand and features an apron stitch with progressive elements such as an EVA midsole foundation. It also sits on top of a 15mm crepe unit as the upper is made from natural materials and results in a smooth tan colorway. The interior is made from pigskin leather materials to line the footwear supported with an anatomic insole unit. All of the shoes are handcrafted in Southern Spain to give it a European spirit.
Image Credit: YMC
Why This Trend Is Growing
- Artisanal Construction
- Opportunity for disruptive innovation in the footwear industry by incorporating traditional handmade techniques with modern design elements.
- Progressive Elements
- Opportunity for disruptive innovation in the materials industry by combining traditional natural materials with innovative EVA midsole foundation.
- European Spirit
- Opportunity for disruptive innovation in the fashion industry by emphasizing the craftsmanship and heritage of European-made products.
Industries Being Reshaped
- Footwear
- Opportunity for disruptive innovation in the footwear industry by creating unique and high-quality shoes with artisanal construction and progressive elements.
- Materials
- Opportunity for disruptive innovation in the materials industry by developing innovative materials that combine traditional natural materials with modern features.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by promoting European craftsmanship and heritage in fashion products.
