The Opalio Powerbanner is in an innovative medium for marketing. At night, the smart banner turns into digital signage due to LED integrated in the soft material of the banner.
This glowing invention is also green, charged by sunlight during daytime! The integrated solar powered LEDs offer a great way to have this green way of advertising effective at all times. Check out the Opalio Powerbanner in the gallery.
Implications - As green initiatives continue to be integrated into every aspect of societal operations, consumers are now expecting corporations to produce goods which are also environmentally conscious. As such, corporations with products that are environmentally friendly should advertise their wares as such to entice consumers' business.