Leading global ad agency Fallon has created an application that allows its users to stream social media. The 'Skimmer' itself is a social media app that lets people skim through their accounts online such as Facebook, Twitter, Flickr, YouTube, and blogs.
'Skimmer' not only manages your own social accounts, but it also allows you to manage your clients' social media campaigns from a single sleek interface.
Implications - By offering consumers a melding pot to see all of their social media interactions, companies like Fallon understand that consumers view clutter on a daily basis. This type of program creates a great relationship between the user and the company as it shows they care about their needs.