The 'Social Impact of Olympic Brand Campaigns' Shows the Pay-Off
Vivian Lau — July 30, 2012 — Art & Design
References: pappasgroup & fastcodesign
The 'Social Impact of Olympic Brand Campaigns' shows that it is worth it for corporations to get involved with the Olympics through YouTube, Twitter and Facebook.
It is no secret that today's society is all over the web at all times on the day. This infographic gives evidence that reveals the implications of this cultural phenomenon -- companies can benefit from inserting themselves into this cyberspace. For example, from the last 2008 Beijing Olympics to now, the number of Twitter users has grown from six million to 500 million. This exponential growth is not totally matched by the social immersion of companies, with the chart citing 36 percent of top corporate sponsors using the hashtag and 27 percent launching a campaign Twitter handle.
There is ample space for organizations to participate on the digital scale -- it would be wise to do so for the next Games and take advantage of the sheer volume in users.
It is no secret that today's society is all over the web at all times on the day. This infographic gives evidence that reveals the implications of this cultural phenomenon -- companies can benefit from inserting themselves into this cyberspace. For example, from the last 2008 Beijing Olympics to now, the number of Twitter users has grown from six million to 500 million. This exponential growth is not totally matched by the social immersion of companies, with the chart citing 36 percent of top corporate sponsors using the hashtag and 27 percent launching a campaign Twitter handle.
There is ample space for organizations to participate on the digital scale -- it would be wise to do so for the next Games and take advantage of the sheer volume in users.
Trend Themes
1. Social Media Integration - Companies can benefit from integrating their brand campaigns with social media platforms like YouTube, Twitter, and Facebook to reach a wider audience.
2. Growing Twitter User Base - The exponential growth of Twitter users, from six million to 500 million from 2008 to now, presents an opportunity for companies to leverage the platform for brand campaigns.
3. Corporate Social Immersion - With only 36 percent of top corporate sponsors using hashtags and 27 percent launching campaign Twitter handles, there is ample room for companies to immerse themselves in social media during the next Olympic Games and gain a competitive edge.
Industry Implications
1. Advertising - Incorporating social media into advertising campaigns can yield a higher reach and engagement.
2. Marketing - Utilizing Twitter as a marketing platform can tap into a large user base and increase brand exposure.
3. Sports Sponsorship - With a significant percentage of corporate sponsors not fully utilizing social media in their Olympic campaigns, there is an opportunity for companies in this industry to improve their digital presence and stand out from competitors.
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