The AWAKE Son Mai Fragments collection introduces three handcrafted watches that merge Vietnamese lacquer techniques with Japanese raden craftsmanship. Each dial is made using layers of traditional lacquer, crushed pearl, and fine metallic pigment, resulting in unique color depth and iridescence. Offered in blue, green, and pink, each edition is limited to 100 pieces and highlights the tactile and visual character of handmade artistry. The process for each dial requires nearly 15 hours of manual work, ensuring no two surfaces are identical.
These are housed in a 39-millimeter recycled steel case, the watches feature Swiss automatic movements with a 68-hour power reserve. Distinct strap designs and a quick-release system allow customization while maintaining refinement and balance. The collection reflects AWAKE’s dedication to sustainable luxury and cultural collaboration, uniting precision engineering with centuries-old decorative craft in a modern horological expression.
Image Credit: AWAKE
What's Driving This Trend
- Cultural Craftsmanship Fusion
- Blending Vietnamese lacquer techniques with Japanese raden craftsmanship exemplifies the growing trend of cultural synergy in luxury products.
- Limited Edition Exclusivity
- The appeal of small-batch production in luxury markets is emphasized by the launch of the limited-to-100 pieces watch collection, showcasing rarity as a key value driver.
- Sustainable Luxury Practices
- The use of recycled materials and the sustainable focus of handcrafted watches highlights a shift towards eco-conscious high-end consumer goods.
Who This Affects Most
- Luxury Watchmaking
- This industry sees a unique synthesis of traditional artistry and modern engineering, pushing boundaries in mechanical design and aesthetic innovation.
- Cultural Artisanship
- The collaboration of different cultural crafts in product design is flourishing, offering a new arena for artists and designers to innovate and showcase heritage techniques.
- Sustainable Fashion
- As the fashion industry increasingly prioritizes sustainability, there’s an emerging focus on eco-friendly materials and practices in luxury accessory manufacturing.
