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Collaboration Skiing Sunglasses

Smith Pursuit Sunglasses Were Created with Cody Townsend

— March 10, 2023 — Fashion
The Smith Pursuit sunglasses have been created in collaboration with skier Cody Townsend as an accessory perfect for helping winter sport enthusiasts to maintain visibility on the slopes.

The sunglasses are equipped with the ChromaPop Glacier Photochromic lens that will adapt accordingly to changing light conditions, while also helping to boost color and contrast performance. The eyewear boasts magnetic side shields to allow for removal and will shield against light as well as harsh wind conditions. The sunglasses still allow for impressive airflow to prevent the wearer from feeing too closed in.

The Smith Pursuit sunglasses come with a removable nose guard to help with additional sun protection and feature the brand's bio-based Evolve material. Priced at $299 per pair, the sunglasses are available now.
Trend Themes
1. Collaborative Sunglasses - Companies can collaborate with athletes to create innovative sunglasses with features tailored to specific sports.
2. Photochromic Eyewear - Photochromic lenses that adapt to changing light conditions provide a disruptive innovation opportunity for eyewear manufacturers.
3. Magnetic Shield Sunglasses - Magnetic side shields that can be removed provide a niche offering within the sunglasses market with an opportunity for innovation.
Industry Implications
1. Sports Equipment - Collaborating with athletes to design and develop sport-specific equipment with unique features could be a disruptive innovation opportunity.
2. Eyewear - Eyewear manufacturers can benefit from exploring the incorporation of photochromic technology, which adjusts according to changing lighting conditions, making them more functional for daily use.
3. Outdoor Gear - Outdoor gear manufacturers can explore the creation of sunglasses with unique features, which can help protect against harsh weather conditions, including strong winds.
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