KAPITAL introduces two new cream-tonal hoodie designs that are detailed with the iconic Smiley motif as a part of the brand's Spring/Summer 2020 line up. The Japanese brand is known for its cheerful logo and both of the sweaters are detailed with the uplifting image across the oversized piece.
The hoodies are optioned in either clean ivory or a light coffee tonal finish. The boxy sweater is constructed from heavy0weight terry fleece cotton materials. At the center of the sweater is the smiling print that adds some character flare with its hand-drawn aesthetic. The eyes of the smiling face is placed over the thick flat drawstrings, featuring two sets of eyes instead of one to imitate the look of raindrops.
Image Credit: KAPITAL
What's Driving This Trend
- Smiley Motif Apparel
- Brands can incorporate the classic Smiley motif into their clothing designs to add character and personality to their line up.
- Heavyweight Fleece Clothing
- Utilizing heavyweight terry fleece cotton materials for clothing can increase durability and provide comfort during colder seasons.
- Hand-drawn Aesthetics
- Incorporating a hand-drawn aesthetic into designs can add unique character and individuality to clothing collections.
Who This Affects Most
- Fashion and Apparel
- Fashion brands can incorporate the Smiley motif and heavyweight fleece materials in new clothing designs for the upcoming seasons.
- Graphic Design
- Graphic designers can work with brands to develop unique hand-drawn aesthetics to incorporate into clothing designs.
- Textile Manufacturing
- Manufacturers can focus on producing high-quality heavyweight terry fleece cotton materials to meet the demand for durable and comfortable clothing.
