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Weight-Tracking Pet Bowls

This Smart Food Bowl Helps Dogs Lose Unwanted Weight

— November 24, 2015 — Lifestyle
It has been reported that 54% of U.S dogs are overweight and this smart food bowl is here to help lower that percentage. Formally known as the ProBowl, this innovative pet product is a feeding bowl equipped with a scale that weighs one's animal.

Designed by Matter, the ProBowl is essentially an intelligent scale made for overweight dogs. The smart food bowl connects via Wi-Fi to a smartphone app which allows its users to monitor and wean their dog's eating over time. To discipline the owner, and keep the dog on a healthy track, the ProBowl will turn bright red if it is poured an extra serving.

While other fitness solutions may require a high amount of effort, the ProBowl simplifies the process to get dogs back in shape.
Trend Themes
1. Smart-connected Pet Accessories - Opportunities for pet accessory brands to develop internet-linked devices to promote wellness and health among pets.
2. Data-driven Pet Health - Big data and artificial intelligence provide opportunities for pet product companies to design pet health systems that optimize nutrition and wellness, keeping their pets healthy.
3. Innovative Pet Food Packaging - The option for pet food manufacturers to create smart scales and sensors for pet food containers that help pet owners navigate their pet's dietary and nutritional requirements.
Industry Implications
1. Pet Care and Supplies - Innovations in the pet industry, such as these smart-connected pet accessories, may disrupt traditional pet accessory and food product manufacturing resulting in better opportunities for pet companies.
2. Tech Industry - There are opportunities for companies in the tech industry to work with pet accessory manufactors to design IoT technology into these products, creating disruptive innovations that make pet care simpler.
3. Food and Beverage - There is potential for pet food and beverage manufacturers to integrate technology in their packaging to encourage stronger sales and to retain customer loyalty.
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