Reduced Speed Ups Maersk Profits, Downs Eco-Impact

 - Feb 22, 2010
References: bit.ly & nytimes
Danish shipping giant Maersk has reduced fuel consumption and CO2 emissions by thirty percent by halving its container ships’ cruise speed over the past two years. The ‘slow is better’ approach flies in the face of time-driven ‘ship it quick’ services, but Maersk argues that it may be able to offer slow-shipping customers better rates thereby rewarding eco-friendly shipping choices.

The company's slow boat profitability experience has bolstered UN global shipping regulation discussions that could mandate energy efficiency and emissions trading schemes for maritime companies.

Photo: Gordon Welters - NYT