Pantech's Flexus 03 is a slider phone concept that just won the iF Design Award for Excellence & Innovation. This phone has trackball and keyboard similar to the Moto PEBL. The company also won an award for the packaging, which includes the phone in an aluminum tube.
Implications - Modern consumers are increasingly on the lookout for products that combine style and sophistication while also being sleek, user-friendly and unobtrusive. By being both lightweight and slim, a personal gadget such as this one would fit equally well within a pocket on a pair of jeans or a suit jacket. By affording consumers the opportunity to comfortably carry their device in both casual and work environments, designs like this are a fantastic success.
Flexus 03 Concept
1. Slider Phone Design - There's an opportunity to innovate the design of slider phones to include a better keyboard and trackball similar to the Moto PEBL.
2. Sleek and User-friendly Personal Gadgets - The market demands for personal gadgets that are both lightweight, sleek, and user-friendly, appealing to people with a modern, sophisticated style.
3. Aluminum Tube Packaging - There's an opportunity to innovate the packaging industry by using sleek aluminum tubing for products, similar to Pantech's Flexus 03 packaging design.
1. Mobile Phone Manufacturing - Mobile phone manufacturing companies can innovate and improve the design of slider phones by incorporating trackballs and a more user-friendly keyboard.
2. Personal Gadget Retail - Retailers that focus on selling sleek and modern gadgets could capitalize on the demand for lightweight, user-friendly products that exude sophistication.
3. Packaging and Branding - The packaging and branding industry could take inspiration from Pantech's award-winning aluminum tube packaging design for other products and services.