If you find yourself referring to an old T-shirt and some loose boxers as your pajamas, it's likely time you upgrade to Sleepy Jones pajamas that help to effectively take you from drab to dressed up all without having to sacrifice comfort. Fine cotton and some of the best prints around make Sleepy Jones pajamas a clear winner when it comes to lounging around the house on the weekend or for becoming part of your nightly routine before bed.
Gone are the summer evenings when all you needed was a tank and some shorts to feel comfortable; as the nip of fall cuts into our homes, PJs are becoming a must. Sleepy Jones pajamas offer an exquisite option for yourself or even a gift (reminder: Christmas is only a few short months away).
What's Driving This Trend
- Luxury Loungewear
- Opportunity for disrupting the traditional pajama market with higher quality, fashionable options.
- Printed Sleepwear
- Opportunity for disrupting the traditional plain pajama market with unique and trendy prints.
- Athleisure Sleepwear
- Opportunity for disrupting the traditional notion of what sleepwear should look like and instead blending comfort and style.
Who This Affects Most
- Fashion Retail
- Opportunity for fashion retailers to expand into the growing market of luxury and designer sleepwear.
- E-commerce
- Opportunity for online retailers to capitalize on the convenience factor of ordering pajamas from home.
- Textile Manufacturing
- Opportunity for textile manufacturers to create high-quality, soft fabrics specifically for pajamas that blend comfort, style and functionality.
