Nike introduces a new 'Sky Blue colorway' design to one of its most signature sneaker models for the year's warmer seasons. The sportswear label delivers the Air More Uptempo sneaker modern detailed with light blue hues throughout the design with a gradient look that starts off at the heel.
The heel boasts the sky blue tone as it begins to fade away as it works towards the forefoot section. The name of the blue at the heel is "Psychic Blue" and it makes up the letter "A" of the shoe's "AIR" logo and the midsole. The midsection is slightly fainter, with a lighter blue making up the letter "I" and the letter "R" is entirely complete in white.
Image Credit: Nike
What's Driving This Trend
- Gradient Sneakers
- Opportunity to create more gradient sneaker designs using innovative colorways and patterns.
- Signature Sneaker Modernization
- Disruptive innovation opportunity for brands to modernize their classic signature sneaker models with updated designs and colorways.
- Color Gradient Branding
- Opportunity for brands to explore gradient color palettes for branding and product design beyond just sneakers.
Who This Affects Most
- Sportswear
- Opportunity for sportswear brands to update their signature sneaker models with modernized designs and colorways to appeal to younger consumers.
- Fashion
- Disruptive innovation opportunity for fashion brands to incorporate gradient colorways and design elements into their products beyond just sneakers.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to incorporate gradient color palettes and design elements into branding campaigns for clients.
