As far as a website for a children's book goes this is pretty awesome. I love the interactive element of the site for Derek Landy's Skull Duggary Pleasent. I think the way you can personalise the film for your friends, this encouraging it to be sent as a viral rocks too.
It is also the right mix of scary for children!
Its well worth checking out and is you are wondering about Skullduggary then:
Implications - The Skullduggery Pleasant is a clever detective, magician, and master of subterfuge and Robin Hood-esque burglary. He's also a dead man. Now, if that isn't an alluring enough of a synopsis, I don't know what is.
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