Waterproof Wireless Earbuds

Skullcandy's Push Ultra True Wireless Earbuds are Workout-Ready

The Skullcandy Push Ultra True wireless earbuds take workouts to the next level with a competitive battery life and robust sweat, dust, and waterproofing. The earbuds' design seamlessly integrates utility and comfort in a sleek, wireless package.

Stepping up from Skullcandy's Push series, the Push Ultra Trues have a six-hour battery life with an additional 34 hours stored in the charging case–convenient for consumers on-the-go. They also feature a rapid charge system and are equipped with built-in location-tracking software by Tile in case they're misplaced.

The Stay-Aware Buds design allow the user to hear more of their surroundings while the malleable ear hooks offer an anchored, custom fit. These key product aspects maintain safety and security as a top priority throughout spring workouts and summer adventures. The sporty earbuds come in three colors: Energized Yellow, Bleached Blue, and True Black.

Image Credit: Skullcandy / Amazon

Wireless Sport Earbuds
There is an opportunity to create durable, high-quality wireless earbuds specifically designed for active individuals.
Location-tracking Wearables
The integration of location-tracking software in earbuds could be implemented in other wearable technologies such as smartwatches and fitness trackers.
Customizable Fit Earbuds
More companies could develop earbuds with malleable hooks to provide a personalized fit for comfortable and safe use during workouts and activities.

Industries Being Reshaped

Sportswear
Sportswear companies can collaborate with earbud manufacturers to develop earbuds that complement their attire and are specifically designed for sports use.
Fitness Technology
Fitness technology companies can incorporate location-tracking software in their products, expanding the range of features that fitness trackers can offer users.
Wireless Technology
The wireless technology sector could create new partnerships with technology companies to further innovate the capabilities of wireless earbuds or develop new wireless wearable devices with similar features.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 38%
Freshness 10%